Can The Tokyo Olympics Draw In Viewers?
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Reuters - Thus far, NBC's broadcast of the Tokyo Olympic Games opening ceremony drew in 16.7 million viewers, unfortunately the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from Comcast-owned(CMCSA.O) NBCUniversal today. And across all platforms, including NBCOlympics.com and the NBC Sports app, 17 million people reportedly watched the ceremony, NBCUniversal said in an email. In its primetime coverage, NBC acknowledged the pandemic and its toll while presenting the Olympics as a positive event. "Absence makes the heart grow fonder," said host Savannah Guthrie, co-anchor of NBC News' "Today" morning show. "There's nothing like an opening ceremony to really get you excited for the Olympic Games."
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