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Forbes - King Richard is now regarded as the latest “what we say we want but don’t show up” box office disappointment for Warner Bros. Despite strong reviews (92% and 7.6/10 on Rotten Tomatoes), plenty of free media (most of it positive), and the presence of Will Smith as Richard Williams (the father of Tennis champions Venus and Serena Williams), King Richard seemingly stumbled this weekend with $5.7 million. And while the film earned an A from Cinemascore (including an A- from under-25 audiences) and will hopefully stick around through Thanksgiving and into Christmas, things do not look good when a film opens below $6 million.

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