Aunt Jemima Retiring

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Quaker Oats has confirmed that it is indeed retiring the 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype. "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," the Pepsi-owned company said in a statement provided to CNN Business.

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  • Aunt Jemima Moving Away From Racist Trope With Rebrand link
    The Aunt Jemima brand is being scrapped after years of complaints about its packaging’s racist “mammy” stereotype depiction of a black woman. Quaker Oats announced that it would discontinue the brand, which has featured the Aunt Jemima character since 1889. The change was sparked after singer Kirby’s TikTok deriding the brand went viral. Customers should see new packaging arriving on grocery store shelves later this year, though the company has not yet announced what it will look like.
  • Aunt Jemima to get new name, PepsiCo concedes ‘racial stereotypes’: BBG link
    Quaker Foods, a subsidiary of PepsiCo, announced that it would be reinventing Aunt Jemima after conceding that the brand’s origins were, ‘based on a racial stereotype.’ Yahoo Finance’s Heidi Chung joins The Final Round panel to break down what other brands may follow suit.
  • Aunt Jemima Image To Be Removed And Brand Will Be Renamed, Quaker Oats Announces | TODAY link
    Quaker Oats has announced that the image of Aunt Jemima will be removed from all packaging and the brand’s name will be changed. The move comes amid rapid cultural change in the wake of nationwide protests. TODAY’s Sheinelle Jones reports.
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